How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with
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Strategic Sourcing and Category Management - Magnus Carlsson
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Strategic Sourcing and Category Management
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Strategic Sourcing and Category Management (Magnus Carlsson)(Brožovaná)
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Popis
How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with
Parametry
| Výrobce | Kogan Page Ltd |
| Rok vydání | 2019 |
| Nakladatelství | Kogan Page Ltd |
| Počet stran | 296 |
| Jazyk | anglické |
| Autor | Magnus Carlsson |
| Vazba | měkká vazba |
