Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
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Popis
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
Parametry
| Výrobce | PEARSON Education Limited |
| Rok vydání | 2023 |
| Nakladatelství | Pearson Education Limited |
| Počet stran | 768 |
| Jazyk | anglické |
| Autor | Gary Armstrong, Gary Armstrong |
| Vazba | Brožovaná |
